Marcel Tannich
Marcel Tannich is a WordPress consultant, developer, Technical Support Team Lead, and a member of the WordPress.org Plugins Team. With more than 15 years of IT experience, he specializes in technical troubleshooting, debugging complex WordPress issues, and support engineering.
His passion lies in technical education and tooling for support professionals. Through Project99, he shares practical knowledge on debugging, automation, and WordPress internals. He particularly enjoys helping support professionals develop a deeper understanding of the systems they work with every day and adapt their skills to a rapidly changing, AI-driven industry.
Session
The New Reality of WordPress Support
Lightning Talk
15:30 – 15:45
Complexity: Medium
Intended Audience: Support Engineers, Developers, Support Leads, and Decision Makers
AI is increasingly handling the routine WordPress support questions. What remains are the complex, ambiguous issues that resist automation and don’t have an obvious answer.
This talk explores what happens when AI, documentation, and even experienced developers reach their limits, and the unresolved problem lands on a support engineer’s desk. Through real-world examples, we’ll look at how modern support professionals investigate issues, form hypotheses, communicate uncertainty, and work toward solutions when there is no clear path forward.
As AI changes the support landscape, the most valuable skills are no longer knowing the answer, but knowing how to find it.