How companies can prepare for AI agent customerse

“As AI agents become active participants in search, discovery, and decision-making, they are no longer just tools, they are customers. According to some estimates by 2030, 20% of digital interactions may originate from autonomous agents acting on behalf of humans. This shift changes everything we know about user journeys, digital marketing, and service design.

In this talk, we’ll explore what it means to build websites that are agent-compatible and how you can market to machines.”

Speaker